
James Fernandez
Founder & Chairman
James started documenting solo trips into the Everglades and Big Cypress with one vehicle and a camera, sharing what he learned about routes, equipment and safety. Those videos found people who had always wanted to explore Florida and did not know where to begin. The community that gathered around them became the Foundation, and the belief behind it is his: outdoor adventure can be a vehicle for community, stewardship, education and conservation.
